Tradeshow Support

Virtual Tradeshow Communications Strategy

For Fresh Summit 2020, the DMA Solutions team developed a communication strategy around email and social media to drive traffic to the DMA Solutions Marketplace page.

On the page, we worked to create an engaging experience that effectively highlighted our marketing offerings and showcased our festive food-focused giveaway. From custom graphics on the product highlights section, effective tagging to drive traffic, engaging messaging and interesting design, and strategic email communications - the DMA Solutions seem saw much success at Fresh Summit 2020.

Solutions-Oriented Virtual Tradeshow

At a time when growers and shippers need solutions to meet unprecedented demand and safety protocols, Fox Solutions and Fox Packaging wanted to elevate their automation equipment and packaging as a smart solution.

Fox's virtual Fresh Summit marketplace page featured a new background image and messaging each day of the live show and their presence was supported with email marketing, social media, and special Q&A blog posts with the company's leadership.

A Virtual Tradeshow Presence That Gave Visitors a Reason to Smile

With the world facing elevated challenges caused by the COVID-19 pandemic, Colour Republic wanted to leverage Fresh Summit as an industry-wide opportunity to share how their products have been giving shoppers a Reason to Smile for the past 16 years.

With this new tagline as the foundation for communicating the beauty of their premium floral varieties uniquely grown in the rich, volcanic soil high in the Andes of Ecuador, we set to work defining the messaging to support this theme, building out a four-part email campaign, and designing the Marketplace page layout.

Virtual Tradeshow Annoucement

Super Starr, Mexico's leading papaya grower-shipper, had a message they wanted everyone to know at the 2020 virtual Fresh Summit: They are officially offering the first Fair Trade certified papayas.

To support this goal, DMA developed background graphics and exhibitor highlights for the brand featuring the Fair Trade certified logo to draw quick attention to this fact. DMA also worked with Super Starr to elevate other key messages in the exhibitor highlights section regarding the company's commitment to food safety and expertise in sourcing Latin mix and tropicals as well. With a strategically crafted "about us" section to feature searchable key terms, the Super Starr brand showed up to the virtual show looking polished and ready for retailer meetings!

The "Duda Difference" Virtual Tradeshow

With Fresh Summit 2020 moving to a virtual event this year, Duda Farm Fresh Foods wanted to create a way for both buyers and attendees to experience and engage with the brand online.

DMA Solutions launched the "Duda Difference" promotion for Fresh Summit, developing this page for an interactive product experience and virtual field tours, to share key highlights around each product offering, and to create an opportunity for sample requests. Further, DMA Solutions designed all elements and populated the Duda Fresh Summit Marketplace page as well as wrote the copy and determined the visual direction for the company video and introduction videos for Fresh Summit. All of these efforts resulted in a successful Fresh Summit for Duda Farm Fresh Foods.

Modular Booth Design

In 2019, Gold Coast wanted to put their best foot forward for their display at PMA Fresh Summit with a new booth and modern styling that helped to clearly communicate their unique Santa Maria growing story.

As a result, we focused on creating modernized graphics that leaned into a nautical theme to compliment the company’s logo and story, while highlighting Santa Maria on back-lit graphics to grab attention on the show floor. Using two 10'x10' panels side-by-side across the back of their 20' booth, the company now has the opportunity to use the left-hand panel as a 10x10 booth at small shows, getting the most bang for their buck.

Tradeshow Video Using Existing Content

LGS Specialty Sales wanted to highlight their product line up and consumer engagement in their tradeshow booth. We produced a high-quality video that highlighted the many brands and marketing activations LGS has to offer using existing brand assets. We used recipe photos, promotion assets, packaging photos and product photos to create a show-stopping visual element for the booth.

10x10 Booth Featuring New Branding

After investing in a new logo and branding for Super Starr International, the papaya and melon grower sought to create a new 10x10 expo display to showcase their new, modernized face to trade audiences.

The company wanted to focus on bringing fresh product to display as the “star” of the booth, so we created a clean backdrop to showcase the beauty of their products with simple messaging highlighting their values. A small branded counter top with storage space inside serves as an ideal place to set out swag, collateral and even serve freshly cut papaya samples.

Custom-Themed Display

In 2018, Ocean Mist Farms leveraged the Instant Pot craze starting with their spring Instant Artichoke Promotion and recipe eBook and wrapping with their Fall Flavor Giveaway. Throughout the year, the brand educated shoppers about the simplicity and ease of cooking artichokes in the Instant Pot, helping to address many shoppers’ concerns about how to properly prep and enjoy this unique vegetable. 

At Fresh Summit, a primary goal was to carry the Instant Pot theme into the booth to encourage conversations around how Ocean Mist Farms was actively engaging and inspiring shoppers through their marketing efforts.  A 3 foot tall custom Instant Pot replica was commissioned to serve as this conversation starter but also to double as an eye-catching fresh artichoke display.

Themed 10x10 Booth

Tranforming their 10' x 10' footprint into a visual experience was a strategy that helped Duda Farm Foods elevate their brand on the PMA Foodservice show floor.

This particular year, DMA transformed their booth space into a roadside produce stand. Using field imagery in the background along with lots of wood and metal aesthetics, the beauty and quality of Duda's farm fresh products were highlighted against this authentic backdrop.

Themed 10x10 Booth

Duda Farm Fresh Foods wanted a unique booth experience that guaranteed they would stand out among their competitors exhibiting at the PMA Foodservice expo.

This booth design truly exemplified that big ideas and come together in small spaces. DMA transformed the 10' x 10' floor space into a white table cloth restaurant experience inspired by the famous Napa restaurant, French Laundry. Large, artistic displays showcased a wide variety of Duda's value-added and bulk commodities popular with their foodservice customers.