Marci Allen

I’m a deep thinker who loves challenges and digging up unexpected solutions. But despite my analytical tendencies, I require a lot of creativity in my life. Writing for The Core allows me to share my passion for both business strategy and campaign design and hopefully provide insights and inspiration to help readers take their marketing to the next level.

We Get It…You Need Proof that Marketing Works

Posted by Marci Allen on July 10, 2018 11:30 AM

For most marketers, managing a marketing budget entails strategy, projections, explanations, adjustments, more explanations, and approvals. We... Read More

2017 Fresh Produce Campaigns We Loved

Posted by Marci Allen on December 27, 2017 9:00 AM

We’re always making note of innovative marketing strategies developed to help inspire consumption of FRESH. 2017 netted a variety of great marketing... Read More

How We've Learned About Ourselves in 2017

Posted by Marci Allen on December 19, 2017 4:35 PM

“I did then what I knew how to do. Now that I know better, I do better.” - Maya Angelou Read More

What Blew Us Away at Fresh Summit: Branding Edition

Posted by Marci Allen on October 31, 2017 12:01 PM

In our experience working with marketers across the fresh produce space, committing to a rebrand is one of the most difficult decisions for a company... Read More

First to Market Does Not Always Win the Race

Posted by Marci Allen on September 22, 2017 1:27 PM

A first-to-market strategy can be a double-edged sword. Extensive time, resources and manpower have been devoted to outside-the-box thinking,... Read More