Marci Allen

I’m a deep thinker who loves challenges and digging up unexpected solutions. But despite my analytical tendencies, I require a lot of creativity in my life. Writing for The Core allows me to share my passion for both business strategy and campaign design and hopefully provide insights and inspiration to help readers take their marketing to the next level.

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Gain Insights into Managing a Team of Diverse Personalities with the Enneagram

Posted by Marci Allen on June 4, 2019 12:53 PM

If you are a regular reader, you have come to understand the value that we place on analysis— especially analysis of the marketing activities we... Read More

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Barriers to the Evolution of Fresh Produce Marketing

Posted by Marci Allen on April 17, 2019 5:00 AM

“Evolution” is a term to which we’ve all become quite accustomed in business conversations. We recognize that we need to evolve as leaders, as... Read More

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5 Tips for Fresh Summit Success

Posted by Marci Allen on September 21, 2018 12:39 PM

“To achieve great things, two things are needed: a plan, and not quite enough time.” ― Leonard Bernstein, composer and conductor When Fresh Summit... Read More

We Get It…You Need Proof that Marketing Works

Posted by Marci Allen on July 10, 2018 11:30 AM

For most marketers, managing a marketing budget entails strategy, projections, explanations, adjustments, more explanations, and approvals. We... Read More

2017 Fresh Produce Campaigns We Loved

Posted by Marci Allen on December 27, 2017 9:00 AM

We’re always making note of innovative marketing strategies developed to help inspire consumption of FRESH. 2017 netted a variety of great marketing... Read More