Marci Allen

I’m a deep thinker who loves challenges and digging up unexpected solutions. But despite my analytical tendencies, I require a lot of creativity in my life. Writing for The Core allows me to share my passion for both business strategy and campaign design and hopefully provide insights and inspiration to help readers take their marketing to the next level.

United Fresh Live! - The Hot Industry Question

Posted by Marci Allen on May 20, 2020 6:00 AM

With all the upheaval that COVID-19 has caused in businesses lately, it seems we have been shifting to plan B in just about every area you can... Read More

Marketing in Times of Uncertainty

Posted by Marci Allen on May 6, 2020 6:00 AM

As marketers look around and see the realities of lay-offs and health concerns for our consumer audiences, we are having to assess our brand... Read More

Three Ways to Market Your Company Without a Tradeshow

Posted by Marci Allen on April 22, 2020 8:59 AM

In a season of cancelled trade shows, you are likely asking yourself how to most effectively communicate important brand and/or product information... Read More

What does it mean for an agency to do project work?

Posted by Marci Allen on January 7, 2020 7:30 PM

“We don’t really have the budget to work with an agency.” As you can imagine, we’ve heard that line a time or two (or two hundred), and we’ve learned... Read More

Snacking Stats You Should Be Chewing On

Posted by Marci Allen on November 13, 2019 7:00 AM

Did you know that more Americans are spending money on snack foods than on meals today?1 That’s right: due to busy schedules and changing mindsets... Read More

Blooming Potential for Floral Marketing

Posted by Marci Allen on November 5, 2019 6:25 PM

This year, Cathy Burn’s State of the Industry Speech shed necessary light on challenges that fresh floral brands face, namely that the average... Read More