Marci Allen

I’m a deep thinker who loves challenges and digging up unexpected solutions. But despite my analytical tendencies, I require a lot of creativity in my life. Writing for The Core allows me to share my passion for both business strategy and campaign design and hopefully provide insights and inspiration to help readers take their marketing to the next level.

What does it mean for an agency to do project work?

Posted by Marci Allen on January 7, 2020 7:30 PM

“We don’t really have the budget to work with an agency.” As you can imagine, we’ve heard that line a time or two (or two hundred), and we’ve learned... Read More

Snacking Stats You Should Be Chewing On

Posted by Marci Allen on November 13, 2019 7:00 AM

Did you know that more Americans are spending money on snack foods than on meals today?1 That’s right: due to busy schedules and changing mindsets... Read More

Blooming Potential for Floral Marketing

Posted by Marci Allen on November 5, 2019 6:25 PM

This year, Cathy Burn’s State of the Industry Speech shed necessary light on challenges that fresh floral brands face, namely that the average... Read More

What Would a Fresh Summit Intro Meeting with DMA Solutions Entail?

Posted by Marci Allen on October 1, 2019 7:00 PM

We’ve all been there - squeezed for time and short on solutions, but dreading the painful process of resolution if an uncomfortable sales interaction... Read More

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Gain Insights into Managing a Team of Diverse Personalities with the Enneagram

Posted by Marci Allen on June 4, 2019 12:53 PM

If you are a regular reader, you have come to understand the value that we place on analysis— especially analysis of the marketing activities we... Read More

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Barriers to the Evolution of Fresh Produce Marketing

Posted by Marci Allen on April 17, 2019 5:00 AM

“Evolution” is a term to which we’ve all become quite accustomed in business conversations. We recognize that we need to evolve as leaders, as... Read More