Marci Allen

I’m a deep thinker who loves challenges and digging up unexpected solutions. But despite my analytical tendencies, I require a lot of creativity in my life. Writing for The Core allows me to share my passion for both business strategy and campaign design and hopefully provide insights and inspiration to help readers take their marketing to the next level.

Website Details That Are Critical for Digital Success

Posted by Marci Allen on May 5, 2021 10:29 AM

Your website is your most important sales, marketing, and communication tool. There are a few aspects of your site that are commonly overlooked, and... Read More

Fresh Summit 2020 FAQs

Posted by Marci Allen on September 23, 2020 6:00 AM

As we’ve been helping clients navigate set-up of their Fresh Summit Marketplace pages these past two weeks, several questions have surfaced that we... Read More

United Fresh Live! - The Hot Industry Question

Posted by Marci Allen on May 20, 2020 6:00 AM

With all the upheaval that COVID-19 has caused in businesses lately, it seems we have been shifting to plan B in just about every area you can... Read More

Marketing in Times of Uncertainty

Posted by Marci Allen on May 6, 2020 6:00 AM

As marketers look around and see the realities of lay-offs and health concerns for our consumer audiences, we are having to assess our brand... Read More

Three Ways to Market Your Company Without a Tradeshow

Posted by Marci Allen on April 22, 2020 8:59 AM

In a season of cancelled trade shows, you are likely asking yourself how to most effectively communicate important brand and/or product information... Read More

What does it mean for an agency to do project work?

Posted by Marci Allen on January 7, 2020 7:30 PM

“We don’t really have the budget to work with an agency.” As you can imagine, we’ve heard that line a time or two (or two hundred), and we’ve learned... Read More