The Core - A Blog by DMA Solutions
Marci Allen

Marci Allen

I’m a deep thinker who loves challenges and digging up unexpected solutions. But despite my analytical tendencies, I require a lot of creativity in my life. Writing for The Core allows me to share my passion for both business strategy and campaign design and hopefully provide insights and inspiration to help readers take their marketing to the next level.
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2017 Fresh Produce Campaigns We Loved

Posted by Marci Allen on December 27, 2017 9:00 AM

We’re always making note of innovative marketing strategies developed to help inspire consumption of FRESH.  2017 netted a variety of great marketing... Read More

How We've Learned About Ourselves in 2017

Posted by Marci Allen on December 19, 2017 4:35 PM

“I did then what I knew how to do. Now that I know better, I do better.” - Maya Angelou Read More

What Blew Us Away at Fresh Summit: Branding Edition

Posted by Marci Allen on October 31, 2017 12:01 PM

In our experience working with marketers across the fresh produce space, committing to a rebrand is one of the most difficult decisions for a company... Read More


First to Market Does Not Always Win the Race

Posted by Marci Allen on September 22, 2017 1:27 PM

A first-to-market strategy can be a double-edged sword. Extensive time, resources and manpower have been devoted to outside-the-box thinking,... Read More

When it Comes to Marketing, Size Doesn’t Always Matter

Posted by Marci Allen on July 11, 2017 11:37 AM

“Ours is not as big as theirs.” Read More


Important Things to Know About the 2017 PMA Foodservice Conference

Posted by Marci Allen on June 30, 2017 10:49 AM

We’ll be heading to the PMA Foodservice Conference & Expo in just a few weeks and look forward to seeing you all in Monterey!  There’s so much new... Read More

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