2022

Helpful Holiday Statistics for Fresh Produce Marketers

Posted by Marci Allen
October 6, 2022
11:00 AM

As we enter the holiday season, we've got nothing but green lights ahead as food marketers. With holiday gatherings galore filled with stuffings and sides, casseroles and pies, and everything in between, so many opportunities abound for us to get our fresh produce brands in front of shoppers. Here are a few ways marketers can take advantage of the holiday season!

How Business Solutions Providers Can Prepare for the IFPA Global Expo

Posted by Mackenzie McLeod
September 28, 2022
10:02 PM

The time has come, business solutions providers! After taking into consideration your feedback over many years when it comes to exhibiting at the IFPA Global Produce & Floral Expo (formerly known as Fresh Summit), you will finally have your very own dedicated time during the tradeshow! Make sure you're ready to shine with these 5 tips!

Gen Z & Social Media: What You Need To Know

Posted by Hena Husain
September 22, 2022
11:00 AM

Gen Z is a growing group of consumers that have built a reliance upon information online and as the next maturing generation, they make up the majority of the opinions that have a significant impact online. Are your marketing efforts ready for the realities that come along with targeting Gen Z? Here's a high-level list of what you need to know to better reach this evolving generation on social media.

5 Steps to Grow Your Marketing Budget

Posted by Marci Allen
September 8, 2022
11:00 AM

Budgets are a tricky thing. You need to be able to justify the spend to get it in the first place, but often the justification only comes when you can show proof in the pudding. Are you looking for ways to grow your budget and make it work more effectively for you? Let us help!

IFPA Global Floral & Produce Show: What You Need To Do Now

Posted by DMA Solutions Team
September 1, 2022
11:00 AM

It's officially September, which means the clock is counting down toward IFPA's Global Floral & Produce Show on October 27. To help you prepare, we compiled a checklist of last-minute things to consider before this much-anticipated conference commences. Get your red pen ready, and start checking off boxes!

8 Out-of-the-Box B2B Marketing Ideas You Haven’t Tried Yet

Posted by Mackenzie McLeod
August 18, 2022
11:00 AM

When it seems like you’ve checked all the boxes relative to your trade marketing program and you’re still not seeing the results you’d expect (or worse, that your executive team expects), it’s a sign that it’s time for some out-of-the-box thinking. Take your B2B marketing program further with these creative, out-of-the-box ideas for reaching trade audiences designed for fresh produce companies!

What Blew Us Away (#WBUA): The 2022 IFPA Foodservice Conference

Posted by DMA Solutions Team
August 4, 2022
11:00 AM

With a large portion of the world navigating a heat wave this summer, the cool breeze from the Pacific was just what the doctor ordered for two DMAers seeking to beat the summer heat. That's why last week, we did not walk, we ran to catch our flight to Monterey, California in search of cool weather, delicious food, and camaraderie.

10 Things Every Marketer Should Be Worried About RIGHT NOW

Posted by Megan Zweig
July 28, 2022
11:00 AM

The new year comes and goes so quickly, doesn't it? Once we reach the 4th of July, it seems like we're already counting down to the next year and the new opportunities available for marketers to plan for the coming months. Here are 10 things marketers should be worried about RIGHT NOW!

Overcoming Common Hurdles as a Social Media Marketer

Posted by Hena Husain
July 14, 2022
11:00 AM

Between keeping up with all the different platforms, the constant research of rising trends, and perfecting the art of advertising, it can be easy to get overwhelmed when working with social media. But, don't worry! The DMA social media team runs into these hurdles each and every day and we've rounded up some tips to help you tackle them.

Finding The Right Influencer For Your Brand

Posted by DMA Solutions Team
July 7, 2022
11:00 AM

These days, influencers cover everything - from food and fitness to fashion and beauty, so you're sure to find an influencer partner that is a perfect fit for your brand. While there are endless options available, today we're diving into five different types of influencer partners to get you started on your search.