Branding

In Food Trends 2020, you'll find extensive research on how the food space is changing, shaping the way people grow, shop for, cook, and talk about food. 
Super Bowl advertising spots during the big game on Sunday reportedly sold out at approximately $5.3 million per advertisement with 77 spot sold.
Avoid these major pitfalls from big-name brands who learned the hard way in 2019.
Is your digital marketing and website copy REALLY connecting with consumers? Here are 4 tips for writing web copy that resonates with your target audience.
With the help of our friend Nancy Duarte, author of Data Story, we’re sharing key insights for bringing data to life for fresh produce marketers.
It's important for fresh produce marketers to recognize that operating without a thoughtful marketing plan can be disadvantageous to long-term growth.
At PMA Fresh Summit, we were dazzled by the marketing potential in floral! We are eager to learn more about the trends, stats, & brands shaping the space.
In the saturated world of media, your brand must have a story worth telling in order to stand out. Does your brand story have these key elements?
The fresh produce aisle is full of stories, and it’s our job as marketers to tell them. Read how our recent farm visit tells a bigger story of a labor of love.
Creative block? Here are 5 ways to get those creative juices flowing—along with 3 of the DMA team’s favorite ways to get re-inspired during a block.