Everything put on social media is a direct reflection of your company, so why not make it intentional? Here's how to find and implement your brand voice.
This is why your brand marketing strategy should include leveraging nutrition experts as advocates for your fresh produce brand.
Getting scrappy, dreaming big, and breaking free: here are five marketing lessons you can learn from Disney's Aladdin!
Fresh Summit may be more than a few days away, but fresh produce marketers would be wise to think through these strategic updates now.
One of my greatest joys is watching talented people grow & truly attach themselves to the beauty and challenge that comes with choosing a career in fresh.
Instead of viewing other marketers' methods to elevate their brands as an incentive to evolve, we quickly dismiss those new ideas.
Since first attending CPMA, it’s safe to say it could be the produce event we most look forward to each year. Here’s what blew us away at CPMA 2019:
Fresh produce marketing looked different in 2004. Produce marketers remained focused on print advertising, faxed price lists and tradeshow participation. We were at the mercy of what retailers and foodservice providers could or would do to position fresh most effectively; that was about to change.
CPG has been upheld as a gold standard that fresh produce companies seek to emulate on all fronts. Somehow we have convinced ourselves that CPG harnesses some level of operational excellence and marketing mastery far beyond the feats of which we are capable in fresh produce.
After 24 years of attending produce events, fresh produce marketer and DMA Solutions CEO Dan'l Mackey Almy tells why Southern Exposure 2019 by SEPC was one of the most special fresh produce industry experiences she has had in quite a long time.