Use these three ways to leverage personalization in your emails for more effective communication with your contacts.
Core values evolve your organization and elevate your brand in the eyes of your employees, existing and potential customers, and stakeholders.
Learn why it’s important to define messaging for your brand and five steps to sharing your story the right way.
Campaign after campaign, ad after ad, a brand’s logo is the one item you’re sure to see on every piece of a company’s collateral. Whether you’re looking to refresh your current logo or develop an entirely new one, it’s important to understand the undertaking of a logo project and have a strategy in mind before kicking it off. To set yourself up for logo redesign success, consider taking these first steps.
Brands often overlook the importance of creating, having, and sharing a simple messaging guide that explains the who, why, and what for a company or brand.  We believe that branding and messaging are the right places for marketers to start when considering "how to improve marketing efforts" before spending money on other typical marketing activations. Here are the benefits you might expect to receive as a result of having a messaging guide created for your company or brand.
Having a brand lexicon can be a game changer if branding and consistent messaging are an ongoing challenge within your copany.
For anyone who studied marketing in college, you will remember learning about marketing appeals. But it's never a bad idea to take a refresher on the basics!
A thought piece about who really benefits from food packed in private label versus branded packaging. Are we commoditizing our industry by allowing this to continue? More of Dan'l Mackey Almy's thoughts are included.
Some brands try so hard to be perfect in their communications that they come off as robotic or stale. Consider injecting a human voice into your brand.
Is your digital marketing and website copy REALLY connecting with consumers? Here are tips for writing web copy that resonates with consumer audiences.