How-To’s and Best Practices

A brand must understand how to leverage social media analytics appropriately in order to successfully measure their performance.
When looking to partner with influencers, ensure they are authentic and real fans of the brand so that you have an effective partnership.
Before you start searching for your company's next marketer, use these recruitment tips to build a process that leads to the RIGHT candidate.
A new year means new influencers. Check out what we think you should do in order to pick the best person to align with your brands.
The digital age has us craving personalized experiences, even when we're surfing the web. Make sure website personalization is on your radar for 2020.
We recently launched our 2020 Social Media and Produce Marketer’s Calendars, both designed to help marketers with strategic planning.
Is your digital marketing and website copy REALLY connecting with consumers? Here are 4 tips for writing web copy that resonates with your target audience.
Why aren’t marketers always considering pop culture and current events when planning social media strategy and creatives? Here’s why you should be.
Whether you’re working on building brand awareness, elevating your brand or product to consumer media or struggling through crisis communications, having a public relations cheat sheet on hand will make clearing the hurdles one step easier.
While email marketing as a concept is certainly not new, the way marketers should be thinking about email marketing moving into 2020 certainly should be.