It’s not enough to earn a media placement: you need to be able to explain your wins to prove the value of public relations in the fresh produce industry.
While some think the press release is dead, we at DMA Solutions soundly disagree. Press releases are an effective way to share newsworthy, timely updates.
With Fresh Summit 2019 just around the corner, it can be easy to feel overwhelmed by the many moving parts and details that must be addressed leading up to the show.
Push fresh produce through the clutter of consumer media and craft your pitches for the right people, using the right messaging and capitalizing on trends.
