Budgeting & Strategy

What Fresh Produce Marketers Need to Know About Gen Z

Posted by Mackenzie McLeod
June 23, 2022
11:00 AM

Did you know that at 65 million strong, Generation Z makes up a quarter of the US population? Marketing veterans in the fresh produce space might agree that as an industry, we sat on our laurels when it came to preparing ourselves to effectively market to millennials. Here are the realities of marketing to Gen Z!

Reach More Consumers With These Five Tips

Posted by DMA Solutions Team
May 19, 2022
11:00 AM

Want to reach new consumers? What about boost your consumer engagement? One way to do BOTH of these things is by hosting a consumer promotion! By hosting a consumer promotion, brands have the opportunity to communicate directly with their target audience. DMA Solutions has helped several of our clients expand their reach and boost engagement through consumer promotions, and over the years, we've learned what makes them successful.

4 Tips For Email Marketing During The Summer Slump

Posted by DMA Solutions Team
April 28, 2022
11:00 AM

While email marketing over the summer can feel like a challenge with everyone on vacation and your inbox filling up with more and more out-of-office replies, it doesn’t mean you should shy away from connecting with your audience. We want to provide you with four tips on how to make your email campaigns as hot as the summer sun, so we're sharing the inside scoop on how to increase engagement with your audience.

Capitalizing On The Summer Season

Posted by Marci Allen
April 26, 2022
11:00 AM

Consider this as you start building a marketing plan to capitalize on the summer season for your fresh produce brand.

5 Signs Your Website Needs a Refresh

Posted by DMA Solutions Team
April 12, 2022
11:00 AM

Out with the old, in with the new! Discover five signs your website needs a refresh.

5 Signs it’s Time to Hire a Marketing Agency

Posted by Mackenzie McLeod
March 31, 2022
11:00 AM

Here are five signs it's time to bring in a marketing agency to help you meet your marketing goals.

Top 10 Biggest Marketing Challenges of Core Readers

Posted by DMA Solutions Team
March 30, 2022
11:00 AM

From consumption trends and private labeling, to commoditized pricing and availability, these are the Top 10 Marketing Challenges our readers face.

Demonstrate Your Brand’s Value Through Shopper Mapping

Posted by Mackenzie McLeod
March 17, 2022
11:00 AM

A shopper map shows the individual steps taken to interact with your brand along the path to purchase. Imagine bringing this to your next retailer meeting!

Social Media Content Planning and Strategy

Posted by Jordan Confer
February 9, 2022
12:00 PM

Breaking down the process we use to ensure you’re staying on top of trends, establishing a consistent flow, and most importantly, engaging with shoppers.