Jordan Glover

Making Your Audience the Hero

Posted by Jordan Glover on January 21, 2021 6:00 AM

Nothing beats a good story. Between bedtime stories when you were little or great novels and movies, a good story draws us in and keeps us hanging on... Read More

Toolkit for Social Media Success in 2021

Posted by Jordan Glover on January 5, 2021 6:00 AM

There’s just something about a fresh start! That’s the whole idea behind New Year’s resolutions, right? An opportunity to start over, hit refresh and... Read More

Implementing A/B Testing

Posted by Jordan Glover on December 17, 2020 6:00 AM

If you’ve ever worked with DMA, you know that we’re not satisfied with only generating great results. We’re students of analytics, so we want to know... Read More

Instagram Reels: Here’s What We Know

Posted by Jordan Glover on November 18, 2020 6:00 AM

Between TikTok and Instagram Reels, keeping up with social media trends can seem like a full-time job. If you’ve been on Instagram’s “Explore Page”... Read More

Why PR is Worth Your Investment

Posted by Jordan Glover on November 4, 2020 6:00 AM

While it hasn’t been all bad, I'm sure I don’t speak just for myself when I say I'm ready for 2021. I love the idea of a fresh start whether that’s... Read More

3 Things Marketers Can Learn From Fantasy Football

Posted by Jordan Glover on October 6, 2020 1:02 PM

If you haven’t been able to tell by now, we can find marketing lessons in just about anything. From the NBA Bubble to the TV show “The Office,” we’re... Read More