We’ve hit the halfway mark in our 2021 marketing journey, and have been taking a look back at not only our client’s marketing performance, but also our own. It’s always interesting to see what Core blog content gets the most readership, because it helps inform us about what topics are sticking the most with our readers and what our industry is most hungry to learn about.
After taking a look at our most read blog posts so far this year, we agreed the diversity of topics was too good and too relevant not to share in a compilation post. So if you missed one of them when they first published (spoiler – one of them is not even a 2021 post), you can catch it here.
Our Top 3 Most Read Blog Posts of 2021
5 Types of Marketing Appeals to Use to Captivate Your Audience
Struggling to find different ways to connect with your audience? Get a refresher on five approaches to messaging and story-telling that
experts say are the best ways to evoke memory and response, including:
- Emotion
- Fear
- Humor
- Logic
- Bandwagon
10 Questions to Ask an Influencer Before You Start Working With Them
One of the most biggest challenges we hear from fresh produce marketers is a lack of understanding and know-how when it comes to partnering with and managing influencer relationships. So it was no surprise to us to see this post in the #3 position for most read Core content this year.
If you’re feeling a little under-equipped in this area too, you’re not alone! Influencer management has become such an important part of the work we do to support our clients that we have multiple team members involved in the vetting and management process for each account. But don’t worry! If your situation requires that you figure out how to manage influencers on your own, we’ve compiled all the questions you need ask your potential partners to ensure you’re both working toward the same goals.
READ: 10 Questions to Ask an Influencer Before You Start Working with Them
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