2023

42 Statistics That Prove the Power of Podcasts in 2023

Posted by Megan Zweig
June 1, 2023
11:00 AM

We started Self Smarter Podcast a little over a year ago and even we've been surprised at the number of people globally that we're able to reach on any given day. We're tapping into what people are listening to all over the world to provide 42 statistics on podcasting in 2023!

TikTok Advertising: Is It Right For Me?

Posted by DMA Solutions Team
May 25, 2023
11:00 AM

After months of experimenting with TikTok content, advertising, and all of its intricacies, we're ready to share what we've learned... and our findings might surprise you! We've broken down some investment levels to show you the different options you have when it comes to having a presence on this platform.

Shape Up Your Website for Summer

Posted by Marci Allen
May 18, 2023
11:00 AM

While your website might be one of your most costly and comprehensive marketing investments up front, it often takes a back seat to other timelier marketing priorities as the years go on. Outdated content aside, there might also be some less noticeable ways that your website is underserving you and here are 3 simple ways you can whip your website into shape!

5 Signs That It’s Time For A Marketing Tune-Up

Posted by Jordan Confer
May 11, 2023
11:00 AM

Are you ready for your marketing to go platinum? Or maybe you’re struggling to strike a chord with your audience? With growing to-do lists and meeting-filled days, it’s easy to hit “autopilot” on marketing activities and let them coast by without a proper tune-up or refresh. That's why we're sharing our top 5 signs you and your brand need to put a fresh spin on your marketing strategies!

3 Ways People Use Social Media Differently During the Summer

Posted by Hena Husain
May 4, 2023
11:00 AM

According to beon.Worldwide, social media posts nearly double over the summer months compared to other seasons and people use social media a little differently than at other times of the year. So, as you're prepping your vacation and travel plans, you also need to be prepping your social media content to connect with your audience over the summer as well. Here's 3 reasons why...

3 Tips for More Effective Email Subject Lines

Posted by Halle Caroline Cheatham
April 20, 2023
11:00 AM

Struggling with email clicks and drafting subject lines that entice people to actually open your email? We're sharing three tips to help you draft more effective email subject lines to increase your open rate and get your emails seen!

Top 6 Biggest Social Media Challenges of Core Readers

Posted by DMA Solutions Team
April 13, 2023
11:00 AM

From community management and content creation to measuring the success of your activations, brands that invest in social media marketing each face unique challenges. Whether you are a one-man show or have a whole marketing team behind you, social media can be one of your most important marketing tools. We asked you, our Core readers, about the biggest challenges you face and here is what you said...

20 Social Media Captions For Spring

Posted by Hena Husain
March 16, 2023
11:00 AM

Coming up with social media content and captions is time consuming! Wouldn't you rather be outside taking in the beautiful spring weather than racking your brain trying to come up with clever springtime food puns? Allow us to help! We’ve rounded up 20 social media caption ideas you can use this spring to drive engagement and connect with your shoppers.

How to Stretch Your Marketing Budget for Influencer Support

Posted by DMA Solutions Team
March 2, 2023
12:00 PM

The world of influencer marketing is very effective, but it can also come with a very steep price tag. But the good news is where there's a will, there's a way! Working with influencers is not for the faint of heart (or your wallet), but we are here to show you how to get the best bang for your buck.

How Marketers Can Increase Demand for Fresh Food

Posted by DMA Solutions Team
February 23, 2023
12:00 PM

The DMA Solutions team has been marketing fresh food for nearly 20 years, and we've learned a thing or two along the way. Fresh food marketers aren't only competing with other brands in the produce aisle - we want shoppers to choose fresh fruits and veggies over snack cakes and chips. While that can feel daunting to cut through all the noise, every day at DMA, we create a space that elevates our client's brands in a meaningful and lasting way. Here’s how…