Fresh Produce Industry

Trade Communications with a Purpose

Posted by Jessica Schneider
April 7, 2020
7:00 PM

During unprecedented times, consider pivoting to helpful and strategic media communications.

Take Control of Your Communications

Posted by DMA Solutions Team
April 1, 2020
1:00 PM

We are here to help your brand be a “helpful first” resource to consumers and customers.

Now May Be the Time for PR

Posted by Jordan Confer
March 31, 2020
4:46 PM

Press releases, media pitching, crisis communications are all PR initiatives to help spread your company news as trade show cancelations occur.

Social Media During the Quarantine

Posted by Megan Zweig
March 25, 2020
2:57 PM

Read on for our in-depth analysis of the changing content landscape, including audience reactions, plus some recommendations for your brand to implement.

How Brands Can Engage with Consumers During COVID-19

Posted by DMA Solutions Team
March 24, 2020
9:04 PM

Don’t lose your loyal followers by staying silent. We’re sharing our top 3 tips for keeping engagement levels high!

The Role of Fresh Food Brands in the New Normal

Posted by Dan'l Mackey Almy
March 18, 2020
1:30 PM

Fellow marketers, I am going to skip the messaging around the state of our society and the impact on our businesses. PMA, TIPA and United Fresh are all doing a good job on keeping members updated with facts relating to economic and political changes.

Taking Action and Staying Connected Amidst COVID-19

Posted by Mackenzie McLeod
March 18, 2020
1:24 PM

We don't know how things will unfold tomorrow or even a month from now. What we know is that NOW is the time to take action as fresh food marketer!

What Blew Us Away (#WBUA) at Southern Exposure 2020

Posted by Megan Zweig
March 4, 2020
2:51 PM

Social media can be unpredictable, making flexibility and adaptability a key to success for the social media marketer.

In Loving Memory of Frieda Rapoport Caplan

Posted by Dan'l Mackey Almy
February 26, 2020
2:00 PM

She was a woman that was a bright light, a mover, a shaker, and a difference maker. Frieda lived a life that was full and perfectly suited for her.

9 Month PMA Fresh Summit Checklist

Posted by Mackenzie McLeod
February 19, 2020
12:15 PM

You’ve probably felt overwhelmed ahead of Fresh Summits in the past, but take it from us: you shouldn’t have to feel stressed about this show every year.