Influencers

Not only does working with the right PR team help round out your marketing efforts and maximize your reach, but it can also make your life a little easier! Here’s how an effective PR agency can support you when handling media relations, company announcements and press releases, crisis communications, influencer coordination, event support and more.
Are you ready to see what the hottest food and beverage trends are expected to be in 2023? Every year, these trends are published by supermarkets, major consumer publications, and celebrity chefs and we've read them all to narrow down our top five food trends we anticipate will resonate most with fresh produce consumers, given engagement on social media, restaurant menu items, and more!
These days, influencers cover everything - from food and fitness to fashion and beauty, so you're sure to find an influencer partner that is a perfect fit for your brand. While there are endless options available, today we're diving into five different types of influencer partners to get you started on your search. 
Whether you are looking for influencers to create new recipes featuring your product or if you want to reach a wider audience, we’ve got you covered! Today we are going to tell you how to get the most out of your Influencer Marketing and make your product the star of the show by partnering with influencers that align with your brand.
Influencer marketing is taking center stage and if you don't believe us, the Influencer Marketing Hub cited that marketers will continue to increase their spending on influencers into 2023, with expenditure projected to reach $4.6 billion in the US alone. Influencer marketing has become one of the hottest new ways to advertise and provides a great way for brands to engage with their audiences in new and authentic ways. However, when it comes to working with influencers, it’s not all rainbows and butterflies. Check out our top three pros and cons of influencer partnerships!
As social media platforms like Instagram and TikTok continue to gain popularity and engagement, influencer content across the board is becoming more and more seen, AND crucial. To emphasize and elevate the value an investment in influencer marketing can make, we’ve rounded up the top 5 things that you should know about influencer marketing right now.