The back to school season is upon us and we've rounded up helpful information that marketers need to know to prepare for a successful season.
Take a look at our three most read blog posts so far in 2021 including topics on effective story-telling, public relations , and influencer management.
We spoke with a few of the influencers we’ve partnered with on behalf of our clients to talk about how this pandemic is shaping their content.
Influencer marketing is crucial to a brand's consumer engagement. Understanding this landscape can help you utilize an influencer to the best of their ability.
When looking to partner with influencers, ensure they are authentic and real fans of the brand so that you have an effective partnership.
This is why your brand marketing strategy should include leveraging nutrition experts as advocates for your fresh produce brand.
Like with other bona fide public relations catastrophes, the one positive element is that we marketers can learn from them—without actually having to go through the ordeals ourselves.
When you hear a song for the first time, do you pay close attention to the lyrics? I know I don’t! Choosing influencers for your brand is just like learning song lyrics – it’s all about the details, details, details.
When determining whether influencer marketing is an ideal strategy for your brand, it’s important to review both pros and cons, but make sure you aren't falling victim to these four myths about influencers.
We still firmly believe in sending out press releases as a part of your overall marketing strategy, but there is a time and a place – and etiquette – in doing so. Before you hit that send button, here are a couple of things to consider in regards to releasing news to the trade or consumer media.