When you hear a song for the first time, do you pay close attention to the lyrics? I know I don’t! Choosing influencers for your brand is just like learning song lyrics – it’s all about the details, details, details.
When determining whether influencer marketing is an ideal strategy for your brand, it’s important to review both pros and cons, but make sure you aren't falling victim to these four myths about influencers.
We still firmly believe in sending out press releases as a part of your overall marketing strategy, but there is a time and a place – and etiquette – in doing so. Before you hit that send button, here are a couple of things to consider in regards to releasing news to the trade or consumer media.