Public Relations

Media Pitch Planning 101

Posted by DMA Solutions Team
June 8, 2022
11:00 AM

Creating a document spanning 6 to 12 months with creative pitch angles is a valuable tool to have in your public relations arsenal to ensure you’re receiving press year-round, new product or not. Here are our top three tips for creating your own media plan to successfully share news about your brand.

Best Practices for Public Relations

Posted by DMA Solutions Team
May 18, 2022
11:00 AM

Public relations can seem like a daunting, oftentimes confusing concept for brands unfamiliar with the term. Unlike many other marketing disciplines, public relations relies heavily on a much longer lead time to communicate with the media on behalf of a brand. In fact, relationship-building is a key area of PR that takes a great deal of time and strategy. Ensure your team is maximizing your PR efforts with these top 5 best practices!

5 Ways To Increase Your Public Relations Opportunities Right Now

Posted by DMA Solutions Team
December 9, 2021
12:00 PM

Relationships are a key area of PR that take time & strategy, which contributes to the fresh produce industry's struggles with Public Relations.

What You Should Do Now That Fresh Summit is Canceled

Posted by Megan Zweig
October 20, 2021
10:30 AM

Fresh Summit is officially canceled and we're sharing ways you can promote your company when the industry and buyers are looking to be inspired most.

3 Tips To Maximize PR Exposure in Lieu of Fresh Summit

Posted by DMA Solutions Team
October 5, 2021
11:00 AM

With the cancellation of PMA's Fresh Summit, we've gathered the top 3 tips to maximize your PR exposure without our industry's largest event.

What it Means to be “Cancelled”

Posted by DMA Solutions Team
September 22, 2021
11:30 AM

Learn what it means to be cancelled and how public relations is your best defense with crisis management.

24 Public Relations Statistics That Could Be A Game Changer In 2021

Posted by DMA Solutions Team
March 25, 2021
11:00 AM

We’ve compiled the key takeaways and statistics of the PR industry in 2020 and are sharing the ones we found the most fascinating - as well as the ones that may apply to how you and your communications team are feeling.