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Social Media Posts

Measuring Social Media Performance

Posted by Audrey Miranda on December 4, 2019 6:00 AM

As 2019 comes to a close, it’s the perfect time to assess the progress of your social media marketing efforts over the past year. How did you fare?... Read More

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Social Media Advertising—There’s More to It Than You Think

Posted by Jessie Donlon on December 3, 2019 5:47 PM

It is no secret that social media advertising has come a long way since its induction—and even in the past few years. With such quick and exponential... Read More

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Goldfish and Gaming: The Future of Fresh Produce Promotions

Posted by Kelly Olivieri on November 18, 2019 5:46 PM

Consumer promotions have drastically changed from the days when all it took was adding a web page with a static form that asks for visitors’ name and... Read More

Instagram is Removing “Likes”—What Does That Mean for Marketers?

Posted by DMA Solutions Team on November 12, 2019 5:28 PM

If you tuned into social media (or the news) this weekend, you’ve probably heard the announcement that Instagram “likes” will be going away for some... Read More

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Why You Shouldn't Abandon your Presence on Social

Posted by Jessie Donlon on November 1, 2019 6:30 PM

In this day and age, 79% of the U.S. is on social media—and even if you (somehow) aren’t, some knowledge about different platforms is almost... Read More

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What Brands Can Learn About “Staying Power” from Hocus Pocus

Posted by Mariah Demery on October 30, 2019 8:00 AM

Halloween is a big, fun event here at DMA—and I will personally admit to knowing every line of the 1993 Halloween classic Hocus Pocus, thanks to... Read More

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