Public Relations

Marketers in the fresh produce industry can take several practical lessons from the NBA “bubble” experiment like sticking to a plan, being adaptable and remaining consistent.
Public relations continues to elevate good-for-you brands doing good during this time.
We’ve outlined a few ways PR can help your brand through the next 60 to 90 days and beyond.
The best way to maximize your PR hours during this time is to find ways to add value to the standard “pitch.”
Consumer media continuing to elevate good-for-you brands doing good during this time.
Read our best practices to continue pitching fresh produce to national, consumer media during this pandemic.
During unprecedented times, consider pivoting to helpful and strategic media communications.
Press releases, media pitching, crisis communications are all PR initiatives to help spread your company news as trade show cancelations occur.
Avoid these major pitfalls from big-name brands who learned the hard way in 2019.
Whether you’re working on building brand awareness, elevating your brand or product to consumer media or struggling through crisis communications, having a public relations cheat sheet on hand will make clearing the hurdles one step easier.