Marketing Strategy

We recommend kicking off your spring cleaning this year with a deep scrub of the following marketing assets.
Inbound lead generation is a customer-centric approach that focuses on creating valuable and relevant content to attract potential customers.
In 2024, businesses should leverage the latest tools and techniques to ensure their marketing strategy yields optimal results.
Learn why it’s important to define messaging for your brand and five steps to sharing your story the right way.
Whether you're looking to share company news, announce a new product, or put out a statement during a possible crisis or recall, press releases continue to stand the test of time. These are the top three ways press release writing can impact your business!
Sustainability: it’s quite the word du jour in marketing circles and amongst shoppers. The problem is, no one seems to agree on what it actually means. When many of you speak about your company’s sustainability story, you’re likely talking about resource conservation, land stewardship, the economic viability of your operations and your support for your employees or societal impacts. But here is what your shoppers are thinking... 
As we enter the holiday season, we've got nothing but green lights ahead as food marketers. With holiday gatherings galore filled with stuffings and sides, casseroles and pies, and everything in between, so many opportunities abound for us to get our fresh produce brands in front of shoppers. Here are a few ways marketers can take advantage of the holiday season!
The time has come, business solutions providers! After taking into consideration your feedback over many years when it comes to exhibiting at the IFPA Global Produce & Floral Expo (formerly known as Fresh Summit), you will finally have your very own dedicated time during the tradeshow! Make sure you're ready to shine with these 5 tips!
Budgets are a tricky thing. You need to be able to justify the spend to get it in the first place, but often the justification only comes when you can show proof in the pudding. Are you looking for ways to grow your budget and make it work more effectively for you? Let us help! 
It's officially September, which means the clock is counting down toward IFPA's Global Floral & Produce Show on October 27. To help you prepare, we compiled a checklist of last-minute things to consider before this much-anticipated conference commences. Get your red pen ready, and start checking off boxes!