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Marketing Strategy Posts

Strategy Guide to Crisis Public Relations-DMA Solutions-Marketing-2

A Strategic Guide to Crisis Public Relations

Posted by Beth Keeton on January 8, 2019 4:49 PM

The very thought of a food crisis affecting your brand may make you break into a cold sweat. The fear of whether or not you’ll be able to contain... Read More

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Basic Analytics for Public Relations: Why Metrics Matter

Posted by Jessica Schneider on December 7, 2018 6:08 PM

Unlike general website and social media metrics, public relations analytics data are not always black and white. Forbes explains the struggle... Read More

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4 Bold Marketing Predictions for 2019—And What They Mean for Produce

Posted by Mackenzie Wortham on December 5, 2018 5:00 AM

As self-proclaimed trend-junkies, the DMA team ensures the office is continuously buzzing with discussions around the latest and greatest ideas to... Read More

The Value of User-Generated Content-DMA Solutions-716985-edited

The Value of User-Generated Content

Posted by Marissa Baurys on November 19, 2018 2:51 PM

If you’ve scrolled through your social media feeds and taken note of, say, a friend’s post about a favorite restaurant, or simply sifted through... Read More

Farm-to-Table Misconceptions-DMA Solutions-Fresh Produce-623309-edited

The Future of Food: Understanding Farm-to-Table

Posted by Lexi Cassidy on November 14, 2018 5:00 AM

Here on the Core, we frequently discuss why fresh produce brands need marketing, and this belief informs the work we do each day as fresh produce... Read More

The New Buyers Journey-DMA Solutions-134617-edited

The New Buyer’s Journey

Posted by Marissa Baurys on November 7, 2018 5:00 AM

As 2018 comes to a close and we look ahead to 2019, we’ve reflected on the changes happening in the marketing landscape around us and revitalized the... Read More

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