The Core - A Blog by DMA Solutions

Marketing Strategy Posts

What Fresh Produce Marketers Need to Know About Gen Z

Posted by Mackenzie McLeod on June 23, 2022 6:00 AM

Did you know that at 65 million strong, Generation Z makes up a quarter of the US population? That's right - and at roughly 6 to 24 years old, the... Read More

Reach More Consumers With These Five Tips

Posted by Mari Cobb-Manriquez on May 19, 2022 6:00 AM

Want to reach new consumers? What about boost your consumer engagement? One way to do BOTH of these things is by hosting a consumer promotion! By... Read More

The Untapped Potential of Your Sustainability Story

Posted by Leslie Simmons on April 19, 2022 6:00 AM

As marketers of fresh produce, we know how to craft beautiful stories around our unique product attributes. However, it can be a bit more difficult... Read More

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Top 10 Biggest Marketing Challenges of Core Readers

Posted by Mari Cobb-Manriquez on March 30, 2022 6:00 AM

From consumption trends and private labeling to commoditized pricing and availability, fresh produce brands are faced with unique marketing... Read More

Demonstrate Your Brand’s Value Through Shopper Mapping

Posted by Mackenzie McLeod on March 17, 2022 6:00 AM

Imagine walking into a customer meeting armed with a map that shows exactly how, when, and where your customer’s shoppers have interacted with your... Read More

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7 Marketing Trends & Predictions for 2022

Posted by Mackenzie McLeod on March 1, 2022 5:45 AM

I’ve always loved trilogies. Star Wars, Lord of the Rings, The Hunger Games… Back to the Future - you name it! However, there is one trilogy that I... Read More

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