Public Relations

A Strategic Guide to Crisis Public Relations

Posted by DMA Solutions Team
January 8, 2019
10:49 PM

You can try to hide from it, but the fresh produce industry needs to face the reality that it will be essential to be prepared to handle a food crisis in 2019 and beyond, especially when it comes to public relations. Luckily we created this strategic how-to guide for crisis PR!

Lessons from 2018’s Biggest #PRFails

Posted by DMA Solutions Team
December 18, 2018
11:12 PM

Every year, there are a few stand-out companies who completely and utterly tank in their PR efforts. Back by popular demand, we hope you enjoy this year’s #PRFails of 2018 and what we should all learn from them.

Basic Analytics for Public Relations: Why Metrics Matter

Posted by DMA Solutions Team
December 8, 2018
12:08 AM

Unlike general website and social media metrics, public relations analytics data are not always black and white. With new technology and an understanding of certain metrics, PR professionals are now able to track and analyze real numbers—rather than having to estimate views like we did in the past.

5 Ways to Prepare Your Leaders to Speak on Camera at Fresh Summit

Posted by DMA Solutions Team
September 14, 2018
6:02 PM

Fresh Summit will be here before we know it, and it's important to take advantage of each opportunity to maximize your presence at the show, including being ready to speak on camera when the trade media stops by your booth. Here are some of our best media training tips as you prepare for the show.

How Public Relations Can Strengthen Your Retailer Relationships

Posted by DMA Solutions Team
August 22, 2018
10:00 AM

Public relations is a vehicle used to get your message in front of a vast amount of people, but it’s also a tool to build your brand and your reputation to a community. Here are a few PR tactics that retailers can benefit from.

5 Reasons You Need Public Relations

Posted by DMA Solutions Team
August 7, 2018
11:04 PM

Whether you are a startup or an established B2B or B2C company, here are 5 reasons you should be investing in public relations.

Positioning Your Brand as a Resource to Media Outlets

Posted by DMA Solutions Team
July 24, 2018
11:27 PM

To stand out amongst the noise of the crowded marketplace of new products and innovation, it’s imperative to have a sound plan in place when positioning your brand as a resource to the media.

The Dos and Don’ts of Pitching Consumer Media

Posted by DMA Solutions Team
June 20, 2018
10:00 AM

To avoid the headache of being ghosted by national media, here are some dos and don’ts when reaching out to pitch your story or product.

3 Questions to Ask Yourself Before Sending a Press Release

Posted by DMA Solutions Team
May 30, 2018
10:00 AM

We still firmly believe in sending out press releases as a part of your overall marketing strategy, but there is a time and a place – and etiquette – in doing so. Before you hit that send button, here are a couple of things to consider in regards to releasing news to the trade or consumer media.

Public Relations is More Personal Than Ever

Posted by DMA Solutions Team
May 18, 2018
10:20 PM

Learn first-hand how editors want to be pitched new products and stories, and how the public relations landscape is evolving based on how media is being consumed today.