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Social Media

5 New Years Resolutions for Social Media

It's that time of year when most of us set resolutions that end up falling through after the first or second month of the year. But, don't worry! When it comes to your brands' social media platforms, we've already jotted down an easy list that will set you up for success in 2023. Here are our social media recommendations for fresh food marketers to consider when planning for the new year.

2023 Social Media Stats You Need To Know

Each time we approach a new year, this serves as the perfect time to reflect on key takeaways from the year before in order to prepare for the year ahead. We've also rounded up the top social media statistics you need to know for 2023 planning!

Gen Z & Social Media: What You Need To Know

Gen Z is a growing group of consumers that have built a reliance upon information online and as the next maturing generation, they make up the majority of the opinions that have a significant impact online. Are your marketing efforts ready for the realities that come along with targeting Gen Z? Here's a high-level list of what you need to know to better reach this evolving generation on social media.

How Gen Z Uses YouTube

How Gen Z Uses YouTube When it comes to social media, platforms like Snapchat and Instagram often steal the spotlight with their flashy new features. However, if you’ve overlooked YouTube in favor of these trendier platforms, think again—especially when it comes to engaging with Gen Z. While other demographics might view YouTube as just another […]

Overcoming Common Hurdles as a Social Media Marketer

Between keeping up with all the different platforms, the constant research of rising trends, and perfecting the art of advertising, it can be easy to get overwhelmed when working with social media. But, don't worry! The DMA social media team runs into these hurdles each and every day and we've rounded up some tips to help you tackle them.

20 Fourth of July Social Media Captions For Food & Beverage Marketers

As we quickly approach the Fourth of July weekend, make sure you have a post (or posts) scheduled to capture your audience’s attention on this special day and event. We’ve rounded up 20 social media caption ideas you can use this weekend to drive engagement and connect with your shoppers!

Mistakes You’re Making on Social Media

While we're all personally acquainted with social media, that doesn't mean personal profiles work the same way as business profiles. Social media marketing for brands is a different world of opportunity and unlike posting on your personal story, there is a wrong way to go about social media when managing a brand. We've rounded up what not to be on social media to help you avoid common mistakes and plan better, more likable content!

Measuring Social Media Advertising Success

Remember that when you manage social media advertising correctly for your brand or company, you should ultimately be building brand awareness, indicating purchase intent, and driving traffic to your website or online store. To simplify something that isn’t always so simple, we are giving you a breakdown of social media advertising and providing benchmarks to help you measure success.

Different Types of Social Media Advertising

Social media advertising allows you to specifically target users, grow your brand's community, and directly track your ROI. This all leads to your brand being seen by a larger audience that is likely to engage with your content. There are numerous types of social media ads you can run to grow your business on social media. We know this can get overwhelming, so to help simplify this information, here is a high-level breakdown of the different types.

Social Media in the Summertime

Read more for some practical tips on how to use summertime to your advantage on social media!
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2026 SOCIAL MEDIA CALENDAR AVAILABLE NOW!

Download it here!

Get ahead on your 2026 content planning with twelve months of relevant dates and insightful tips.