Midway through the year is a great time to start new projects to improve your marketing performance & you can do this in 6 months or less with these steps.
At DMA Solutions, because we are focused on elevating food brands, one of the public relations successes we are able to report to our clients is when one of our media pitches results in a product request. Here are a few reasons why product requests have power!
For anyone who studied marketing in college, you will remember learning about marketing appeals. But it's never a bad idea to take a refresher on the basics!
A thought piece about who really benefits from food packed in private label versus branded packaging. Are we commoditizing our industry by allowing this to continue? More of Dan'l Mackey Almy's thoughts are included.
Setting your brand up for success today requires clever storytelling capabilities that clearly define the hero, the villain and the guide in the brand story. This exercise results in more intentional marketing which in return, delivers preference and purchase intent from the people buying your products and/or services.
