Posted by Jessica Schneider on June 7, 2022 6:00 AM
Over the past few years, we've seen the power and success that PR has brought to fresh produce brands. While more and more fresh produce companies... Read More
Posted by Lauren Miller on May 18, 2022 6:00 AM
Public Relations can seem like a daunting, oftentimes confusing concept for brands unfamiliar with the term. Unlike many other marketing disciplines,... Read More
Posted by DMA Solutions Team on April 14, 2022 6:00 AM
Just as our wardrobes are constantly going in and out of style, PR materials created at certain periods in a company’s lifespan can become stale and... Read More
Posted by Lauren Miller on December 9, 2021 6:00 AM
Unlike many other marketing disciplines, public relations relies heavily on a much longer lead time to communicate with the media on behalf of a... Read More
Posted by Megan Zweig on October 20, 2021 5:30 AM
Now that the news about Fresh Summit's cancellation has settled in, the reality that we must delay another year of gathering, networking, and... Read More
Posted by Lauren Miller on October 5, 2021 6:00 AM
With the cancellation of this year's PMA Fresh Summit, we have to shift our focus. In years past, a marketer's life leading up to this event was... Read More
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