Public Relations

Take Advantage of these Limited-Time Offers for Busy Marketers

Posted by DMA Solutions Team
August 10, 2023
9:14 AM

If you've been wondering how you can breathe new life into your marketing efforts without breaking the bank, we've got you covered. Whether you're needing support on your website, social media, tradeshow booth, public relations efforts, email marketing, or SEO, we're ready to jump in and provide support to get your marketing efforts on track!

The Impact of Press Release Writing on Your Business

Posted by DMA Solutions Team
July 27, 2023
6:00 AM

Whether you're looking to share company news, announce a new product, or put out a statement during a possible crisis or recall, press releases continue to stand the test of time. These are the top three ways press release writing can impact your business!

5 Steps To Spring Clean Your Public Relations Efforts

Posted by DMA Solutions Team
March 9, 2023
12:00 PM

Just as our wardrobes are constantly going in and out of style, PR materials created at certain periods in a company’s lifespan can become stale and show signs of aging in these fast-paced times. To help you along your spring cleaning journey, we’ve rounded up the top five areas to focus on this season to ensure your PR strategy is prepared for a strong, efficient summer!

4 New Years Resolutions for Public Relations

Posted by DMA Solutions Team
January 12, 2023
12:00 PM

With the new year, comes new resolutions - and why not let getting on top of your public relations efforts be one of them? When it comes to your brand and public relations, we've created a list to set you up for success in 2023. If you’re a marketer ready to take full advantage of PR services, here are our top four resolutions to consider!

Media Pitch Planning 101

Posted by DMA Solutions Team
June 8, 2022
11:00 AM

Creating a document spanning 6 to 12 months with creative pitch angles is a valuable tool to have in your public relations arsenal to ensure you’re receiving press year-round, new product or not. Here are our top three tips for creating your own media plan to successfully share news about your brand.

4 Trade Advertising Metrics You Need To Know Now

Posted by Jessica Schneider
June 1, 2022
11:00 AM

Similar to email marketing, website visits, social media likes, comments, and shares, and of course public relations placements, advertising can (and should be) measured to ensure your efforts are working as well as proving to be successful. So, how do you measure the success of your advertising strategy? We’ve done the heavy lifting for you and rounded up four metrics to keep an eye on when it comes to advertising analytics.

Best Practices for Public Relations

Posted by DMA Solutions Team
May 18, 2022
11:00 AM

Public relations can seem like a daunting, oftentimes confusing concept for brands unfamiliar with the term. Unlike many other marketing disciplines, public relations relies heavily on a much longer lead time to communicate with the media on behalf of a brand. In fact, relationship-building is a key area of PR that takes a great deal of time and strategy. Ensure your team is maximizing your PR efforts with these top 5 best practices!